Scaling Nationwide Visibility for Topway Carpet Cleaning

Client: Topway Carpet Cleaning
Industry: Residential Carpet Cleaning
Website: topwaycarpetcleaning.co.nz
Services: SEO, Google Ads

Project Overview

Topway Carpet Cleaning operates across multiple regions in New Zealand. The challenge was to dominate Google search results nationwide while maintaining cost-effective lead generation through paid ads.

Our Role

We implemented a robust SEO strategy focusing on service-based keywords, city-specific landing pages, and technical optimisation. Parallelly, we ran high-intent Google Ads campaigns tailored to different regions, ensuring leads were both relevant and conversion-ready.

Results

• 🔍 70% growth in organic website traffic
• 📈 First-page rankings for major carpet cleaning keywords across NZ
• 💸 35% improvement in Google Ads conversion rate
• 📞 Consistent, high-quality leads across multiple cities

Outcome: Topway Carpet Cleaning built a strong Google presence that continues to deliver sustainable, nationwide growth.