Driving E-commerce Growth for PhoneParts NZ

Client: PhoneParts
Industry: E-Commerce (Mobile Accessories & Parts)
Website: phoneparts.co.nz
Services: Website Development & Maintenance, Social Media Marketing, Meta Ads, Google Ads, SEO

Project Overview

PhoneParts is a growing New Zealand–based e-commerce brand specialising in phone parts, cases, and accessories. With increasing competition in the online retail space, the client needed a high-converting website and performance-driven paid campaigns to consistently grow online sales.

Our Role

Digital Rise partnered with PhoneParts as a full-funnel growth partner. We began by designing and developing a brand-new, conversion-optimised e-commerce website, focusing on UX, mobile responsiveness, and fast checkout experiences.

Simultaneously, we launched and scaled Google Search & Shopping Ads to capture high-intent buyers, supported by Meta Ads for retargeting and new customer acquisition. Our SEO efforts focused on category-level optimisation, product schema, and technical improvements to drive long-term organic sales.

Results

• 🚀 65% increase in online sales within the first 4 months
• 📈 40% reduction in cost per purchase through optimised Google Ads
• 🔍 Top 3 Google rankings for multiple high-intent product keywords
• 🛒 Improved website conversion rate by 32% after website revamp

Outcome: PhoneParts transformed into a scalable, performance-led e-commerce brand with a strong digital foundation and consistent online revenue growth.